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Program: Bachelor of Hospitality Management Overview & Objectives
11th November 2019
Bachelor of Hospitality Management Programme: Admission
11th November 2019

Business Management Stream

Hospitality Business Management 1

HBM 1 (NQF 5)

Prepares the student with skills and inculcates attitudes to enable them to perform in a professional business setting. Students are introduced to the concept of managing themselves, acting timeously, being organized, displaying discipline and having the confidence to ask questions in order to meet the goals of their employer. The first step of successfully managing others is successfully managing yourself. This module will focus on two perspectives. Internal communications look at the process of communicating with colleagues within the organization. External communications examine dealing with other stakeholders such as guests – potential and actual, suppliers, government and competitors.

Hospitality Business Management 2a: Management Fundamentals

HBM 2a (NQF 6)

Focuses on managing people and groups within an organization. This module will mostly focus on an internal perspective from the position of supervisor or line manager within a hospitality organization. Students will be introduced to the fundamentals of management such as organizing, planning, directing and controlling. Leading teams and projects are aspects that supervising managers are required to do. Developing plans for both internal and external communications will also be covered in the establishment of a winning organizational culture.

Hospitality Business Management 2b: Human Resources and the Legal Environment

HBM2b

Moves on from HBM2a focusing on managing the human resource within the hospitality environment. This module involves an exploration of processes, procedures, and disciplines that govern and influence how an organization works, the legal boundaries and rules regarding managing people. This module will address general labor laws, but with a focus on hospitality-specific legislation that influences hospitality operations.

The third year of this stream is delivered in two separate modules that run throughout the third year, namely, Leadership and Hospitality Sales and Marketing. Each will comprise its own content and assessment that together give the third-year student an in-depth understanding of the internal and external perspectives of communication within the hospitality business environment. At the higher levels of management, internal communication focuses on inspiring, motivating, and integrating different aspects of the business towards organizational growth and success. External communication, in this case, deals with customer-facing communication – sales and marketing specialization. External communication as it applies to the greater stakeholder group is covered in another final year subject – Ethics and Corporate Governance.

Finally, though this module is completed early in the year, there is also an Internship Report (LIR) that focuses on the application of management theory within the context of the long internship between year 2 and 3.

Leadership

HBM3L (NQF 7)

Takes the next step by focusing on dealing with people within a hospitality organization from a position of leadership. This module addresses different concepts of leadership in the leading and developing an organization through strategic organizing, structuring of the human resource. This module asks the student to evaluate various leadership styles and decide on which is most appropriate for the young hospitality manager.

Hospitality Sales and Marketing

HBM3SM (NQF 7)

engages students in the understanding and creation of external communication strategies within the hospitality industry. At higher levels of management, there are a number of key factors to consider when developing external communication strategies.

The Internship Report

LIR (NQF 7)

A deliverable that is created during the long internship that takes place between 2nd year and 3rd year. The report requires students to identify, investigate and analyze the different business disciplines of the hospitality organization in which they have worked for 22 weeks.  They then need to propose improvements to the systems that they have experienced in order to improve the results of the organization. Departments include rooms’ division, food and beverage service, kitchen and food preparation, sales and marketing, financial control and human resources. Specific aspects will be explained during the internship briefing that takes place in August before the commencement of the internship.    

Hospitality Operations Stream

It is the educational perspective of The Swiss Hotel School that good managers require a working level of competence and experience in the operational aspects they are to manage. As a result of this, each student will be required to demonstrate theoretical and practical competence in the 3 fundamental operations of hospitality.

Food Preparation

FP (NQF 5)

Aims to provide students with theoretical and practical knowledge of the fundamental principles of food preparation and cookery. As one of the 3 fundamental operations of the hospitality industry, hospitality managers will need a working knowledge of the processes, procedures, and structures of food production. 

Food and Beverage Services

F&B (NQF 5)

Aims to provide students with theoretical and practical knowledge of the fundamental principles of food and beverage service. As one of the 3 fundamental operations of the hospitality industry, hospitality managers will need a working knowledge of the processes, procedures, and structures of service.

Accommodation Services

AS (NQF 5)

Aims to provide students with theoretical and practical knowledge of the fundamental principles of accommodation services. As one of the 3 fundamental operations of the hospitality industry, hospitality managers will need a working knowledge of the processes, procedures, and structures of managing reservations, preparing and maintaining rooms, housekeeping, as well as front desk services.  

Hospitality Operations Management 1a: Supervisory Management

HOM1a (NQF 6)

Once the fundamentals are in place, HOM 2 engages the learner in the supervision and management of such hospitality operations. The student is now required to plan, organize and implement theoretical management principles in real-world hospitality events, which not only involves the management of people, but the management of finance, developing basic marketing strategies, and application of operational theory.

Hospitality Operations Management 1b: Cost and Revenue Management

HOM1b (NQF 6)

Stays within the field of supervision of hospitality operations, but focuses more on financial controlling. Being responsible for financial outcomes is a key differentiator between operator and supervisor – supervisors in hospitality are generally responsible for handling money, promoting sales and controlling expenses within their sphere of influence. To this end, this module engages students in the fundamental aspects of managing operational finances.

Hospitality Operations Management 2: The Restaurant Project

HOM 2 (NQF 7)

This capstone project requires students to call on all their gathered knowledge and experience in order to develop their own hospitality organization – a pop-up restaurant. They will need to analyze and evaluate competition, design and develop products, and then implement within the public domain. Developing and integrating organizational strategies from finance, marketing and human resources (these have been covered in other subjects in the course) is a key aspect of this module.

Finance Stream

Financial Management takes place over 2 years starting in the second year of the course. The key rationale for having FM is the recognition that management in hospitality – and any business sector – requires an understanding of financial concepts.

Financial Management 1: Introduction to accounting

FM1 (NQF 6)

Students are introduced to the fundamentals of accounting. FM1 sets the foundation with the basic knowledge of accounting practices – specifically focused on the compilation and understanding of income statements.

Financial Management 2: Hospitality Accounting

FM 2 (NQF 7)

Moves on from the fundamentals of income statement accounting to a consideration of valuing businesses and balance sheet accounting. This will necessitate the study of business funding, cash flow management, depreciation, and taxation.

Supplementary Subjects

Supplementary subjects represent a series of supporting modules that engage students in broader, more generalised knowledge and skillsets. The purpose is to provide students with the opportunity to develop and improve supporting skills that have proven to be highly beneficial within the hospitality industry. 

End-user Computing

SSC (NQF 5)

Focusses on end-user computing. Making sure students feel comfortable using generic computing software for their studies, research, and business management. Being exposed to the online learning environment helps promote self-directed learning, while exposure to hospitality specific software such as Fidelio Opera PMS software adds to their ability to integrate more quickly into a hospitality organisation.

Tourism

SST (NQF 5)

introduces students to the broader context of the hospitality industry and views tourism through the lens of a supply and demand model. Managing a hospitality organisation requires an understanding of the regulations, trends and other players within the tourism sector. This module looks at tourism from both a local and international perspective. Students will explore the history of Tourism in South Africa and how it has shaped current tourism trends, as well as the impact of developing technologies, communication pathways and consumer behaviour. This supplementary module will help students understand the tourism supply chain and how to reach international tourists.   

Languages

SSFL (NQF 5)

the next supporting module is that of learning an additional language. In line with the heritage of the school the students have an option of learning either French or German. Having an additional language is highly advantageous in the hospitality sector and opens students up to greater work opportunities all over the world and improves empathy when dealing with foreign guests.

Macroeconomics

SSME (NQF 6)

Students engage with the broader aspects of business management through the lens of Macroeconomics. Hospitality is a global industry that conducts business in every country in the world. Macroeconomics explores the variables and factors that impact the management of businesses around the world and in South Africa.

Ethics and Corporate Governance

SSCSR (NQF 7)

The final aspect of student support is engagement with ethics and corporate responsibility. More and more there is a need for ethical leadership from managers in the hospitality sector as well as ethical organizational practices from hospitality organizations. Aspects such as sustainability, ecological impact, addressing previous imbalances of rights and education all contribute to good leadership practices. Through case studies and in depth analyses of ethical leadership and corporate responsibility, students are able to engage with these concepts to add to their business management knowledge.  

Entrepreneurship

SSEN (NQF 7)

Looks to engage students in a different area of hospitality business management and operations which is the designing and development of their own business. This support module focusses the students on the processes and legal procedures of opening your own hospitality business in South Africa. Moreover, the module engages students in the analysis of new business ventures both locally and internationally in order to establish common traits of success and failure. This will also cover the concept of innovation and how to turn imagination into a working business plan.